Over 2 years ago when I coordinated my first Twitter Party it was to spread the word about modern cloth diapers. I had joined forces with the Real Diaper Association for an Earth Day celebration. After that first party I had a few small parties with some cloth diapering companies (and even a few eco-minded companies) to help promote their brand or retail location. It was a fun way to use social media to raise brand awareness and I am good at it. I’ve learned a lot over the past 2 years and I don’t host them as often as I use to. This is mostly due the lack of spare time in the evenings to market myself to new companies. I mostly rely on word of mouth marketing and it’s worked fairly well for me. It’s also a nice way to monetize my blog and it’s helped me be able to network within the cloth diapering community.
While writing up a summary of last nights Changing Diapers (#changingdiapers) party I realized there is a bigger reason behind why I host Twitter Parties. Here is what I realized:
One of the fun parts of partying with Kelly is watching as the community joins together to celebrate a common cause – spreading the word about cloth diapers. I know that most people join for a chance to win a fabulous prize like the iPad or to add a few cloth diapers to your stash but for me it’s more than that. When we join forces our voices amplify and reach thousands of people in one hour who may not be aware of the modern cloth diapering ‘movement’ that exists today. Because we don’t just tweet to those following the hashtag of the hour – we also tweet to all of our followers. Even if we each inspire just one person to research and try cloth diapers that’s 400 new people introduced to cloth diapering. That’s pretty impressive for one hour don’t you think? – Excerpt from Eco Chic Parties blog post 10/19/11
In the process I’ve been blessed to make some really good friendships with bloggers, retailers, and manufacturers within the industry. I’ve also been blessed to make social media and marketing my full time job. I mean honestly how many people can say they get paid to talk about diapers all day?
So why do I host Twitter Parties? Because I can help “change the world, one fluffy bum at a time!” (Quote from Kelly Wels)
Why do you attend Twitter Parties?? Is it for the prizes or is there more to it for you?