While I was away on business last week my husband purchased a new CD. We don’t really purchase many actual CDs anymore with iTunes and other music sites out there now. However, when it comes to our favorite bands we do buy the old fashioned CD. He (and he’s not the greenest man around) called me in excitement over what he found inside the CD! The CD was not packaged in the traditional hard plastic case but in a recyclable and biodegradeable paper case instead. Wow! Think about the difference that this one album has made on the environment. If all CDs were packaged this way think about all the plastic that could be saved. Now they still have to be wrapped in shrink wrap but I really don’t see how they can eliminate that; retailers still have to consider theft as a major area of loss.
Also, inside the CD was a small (2″ x 2″) peice of paper that explains all of this. The cool part is that this small piece of paper contains wildflower seeds. You simply plant the paper and water to see the flowers that bloom! We’re going to plant it this weekend and I’ll share some before and after photos soon! I use to work with a lady years ago who was one fo the pioneer papermakers to include seeds into her greeting cards. Everytime I see them now I always think back and wonder where she is today. I bet no one envisioned that you would see seed paper inside of a CD.
PS…if you’re wondering what CD we purchased…Counting Crows, Saturday Nights & Sunday Mornings. We’ve never been disappointed with any of their albums and we certainly love this new one! Thanks Adam and the Crows for thinking outside the box with the packaging and for bringing us a new album to enjoy!
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Thanks for sharing this – will consider getting this CD vs ituning it!